Stampeders sporting new look this season


The Swan Valley Stampeders will have a new look this fall – and no, we’re not talking about the players on the ice.

The Stampeders will debut a new-look jersey this season. It will keep traditional elements the team has used since their inception in 1999, but will also be updated with new colours and new designs. It will also have the rope laces in the front, which harkens back to that classic look as well.

Stampeder assistant coach and director of marketing Landon Kroeker spearheaded this initiative, and said the new jerseys will be an updated look from Swan Valley’s third jersey a year ago.

“Last year we purchased a third jersey which used the ‘circle logo’ we’re using now,” he said. “It went over really well – I felt the crowd and the team really enjoyed that jersey, so we stuck with that theme this year.

“The horse head is still there in the circle, along with the writing on the front.”

The team isn’t going completely away from their traditional colour scheme, but it is updated.

“The blue, black and brown is all the same,” said Kroeker. “The white is replaced with that off-white that was on the third jersey last year. And there is definitely a lot more black than last year.

“I find that when a team wears a little more black, they can look a little bit bigger on the ice.”

The Stampeders’ previous home jersey, the home white jersey, will now serve as the team’s ‘third jersey’.

“We’re going to spin that into our third jersey,” said Kroeker. “We’ve used that logo and look for many years now, and we this year we’re going to try something new and see what the response is.”